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- <text id=93TT1931>
- <title>
- June 21, 1993: Hizzoner the CEO
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Jun. 21, 1993 Sex for Sale
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- LOS ANGELES, Page 32
- Hizzoner the CEO
- </hdr>
- <body>
- <p>L.A.'s new mayor is a manager in the Perot mold, but can a Mr.
- Fix-It approach heal a divided city?
- </p>
- <p>By JORDAN BONFANTE/LOS ANGELES
- </p>
- <p> Richard Riordan has never met Ross Perot. His New York-edged
- voice sounds nothing like a Texas drawl. And where he resides,
- among the mansions of Brentwood, they think "clean out the barn"
- must be a line from a Beverly Hillbillies rerun. Still, when
- a deft Los Angeles Times cartoonist drew him with jug ears and
- labeled him "H. Ross Riordan," the subject of the caricature
- recalls with a smile, he was not only amused but flattered:
- "I felt I'd arrived."
- </p>
- <p> Many citizens of Los Angeles felt as strongly last week that
- a Perot clone had arrived in city hall. Immediately after conservative
- millionaire Riordan won his first election by defeating liberal
- city councilman Michael Woo 54% to 46%, he was already displaying
- a get-under-the-hood-and fix-it itchiness. He flew to Sacramento
- to start hammering state politicians for help in reducing the
- city's budget deficit, which may reach $500 million this year.
- He declared he would solve problems by using "simple management
- techniques," and he did not apologize for pouring $6 million
- of his own money into a campaign of unprecedented extravagance.
- Over and over he boasted about being an outsider. "The meaning
- of my election," he exulted, "is that people not only in L.A.
- but throughout the country are saying, `We don't want any more
- business as usual.' "
- </p>
- <p> Riordan, 63, is the city's first new mayor in 20 years, succeeding
- the Democratic fixture, Tom Bradley, who is retiring after five
- terms. Riordan represents a strong turn toward the moderate
- Republican right, the result of a backlash against last year's
- traumatic riots and the city's relentless crime. He played the
- law-and-order angle to the hilt, arguing that jobs too depend
- on safe streets because "no business wants to come into a war
- zone."
- </p>
- <p> Yet Riordan brings a new governing equation to the country's
- most diverse city. Bradley's liberal, biracial coalition of
- suburban whites and inner-city blacks has been replaced by a
- surprisingly multi-ethnic conservative coalition. While Riordan's
- strongest support came from the largely white San Fernando Valley,
- he won slices of minority votes as well. In some mixed central-city
- districts where Bradley used to count on more than 90%, Riordan
- won 40% of Latinos, 20% of blacks and even a third of Asians.
- </p>
- <p> More broadly still, some politicians believe the Los Angeles
- election foreshadows the twilight of liberal mayors. Says Eric
- Schockman, a University of Southern California political scientist:
- "The end of the economic growth machine in urban areas 2 1/2
- years ago brought joblessness, escalating crime because you
- could no longer afford to fight it, and now a shift in big urban
- power structures. L.A. is one of the dominoes along the way."
- Schockman foresees a new kind of leadership aimed at transcending
- ethnic and economic divisions and "saving us from ourselves."
- </p>
- <p> On Election Day, Riordan, wearing a yellow jersey and crash
- helmet, rested on his racing bike in a eucalyptus-shaded lane
- near his Spanish-stucco mansion. He lives alone because his
- three daughters are grown and he is separated from his second
- wife. ("Did you see Michael Ovitz go by before?" he asked proudly.
- "He lives around the corner. So does Meryl Streep, and Michelle
- Pfeiffer.") Riordan said he intends to form an administration
- not of "technocrats," a breed he abhors, but of "doers and implementers."
- However, he said, "I am not such an amateur that I'm going to
- ignore the political side, because if you try to implement things
- over the dead body of the politicians, they're going to eat
- you alive."
- </p>
- <p> Because his first priority is "safety, safety and safety," Riordan
- said, he plans to beef up the 7,800-member police force immediately
- with overtime pay, the transfer of desk officers to patrol,
- and more reservists. The 3,000 additional officers he has promised
- later will be paid for by streamlining other city departments,
- leasing the airport and privatizing some services. No new taxes,
- he vows, because Los Angeles "has already taxed itself out of
- the competition for new business."
- </p>
- <p> Despite his pragmatism, Riordan has a strong philosophical bent.
- A Jesuit-educated Irish Catholic reared in New Rochelle, New
- York, he studied under French philosopher Jacques Maritain at
- Princeton. Riordan still adorns his speech with quotations
- from St. Ignatius and G.K. Chesterton. He has a Midas touch
- as well. After graduating from the University of Michigan Law
- School, he moved to Los Angeles in 1956 and parlayed his $80,000
- inheritance into a stock-market fortune. Today, after starting
- his own law firm and plunging into a 20-year succession of venture-capital
- deals, he is worth $100 million.
- </p>
- <p> During the campaign, Woo made much of Riordan's former membership
- in a restricted Los Angeles country club, his slashing of jobs
- at companies he downsized, and three alcohol-related arrests
- in his distant past. Riordan defenders, however, point to his
- proved compassion. "The millions of dollars he's contributed
- to schools and the poor over the years could not have been a
- calculation," admitted state senator Art Torres, a Woo ally.
- "Dick Riordan has heart." Los Angeles has to hope it's a big
- one. The fractured city, whose citizens still grimace at the
- recollection of that videotaped beating and those raging fires,
- needs a healer as well as a CEO.
- </p>
-
- </body>
- </article>
- </text>
-
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